Digital Domain: How 3D Virtual Tours Can Help You Sell Properties

Modern technology has revolutionised the way real estate agents match properties with their new owners. Now, with just the click of a button, buyers can enjoy three-dimensional virtual tours of the properties they’re interested in, whenever and wherever they like.

Virtual tours enable agents to accessibly and conveniently showcase properties to buyers anywhere in the world. Relying on 3D technology and 360-degree views, virtual real estate tours allow prospective buyers to digitally ‘walk through’ properties, developing an appreciation of the design and layout features agents and styling teams choose to highlight.

So, how does it work? 3D virtual tours use software and scanning technology to create a full property ‘walk-through’ that allows online viewers to digitally move from room to room. An industry professional captures properties step by step, producing an interactive 360-degree virtual tour product that can be operated by users across multiple devices.

In real estate, the key to making sales is making properties stand out, and increasingly, statistics show that virtual tours are the way forward. A study by Google found that business listings that included photos and virtual tours were twice as likely to generate consumer interest. A report by the United States’ National Association of Realtors revealed that 54% of respondents wouldn’t consider properties that didn’t offer virtual tours.

In Australia, using virtual tours for real estate is fast becoming an industry norm. According to Asset Reports partner Tom Williams, high-quality, three-dimensional tour technology can drastically improve sales. “I’ve seen easily a 50 to 60 percent increase in more business than the week prior,” he said of introducing virtual tours to his real estate repertoire. “It’s coming down to the haves and have-nots [of property listings].”

Ultimately, virtual tours are a marketing tool, and a good one. They provide buyers with opportunities to access more property tours than ever before and to control their own tour experiences. Tours can also be effectively used as customer relationship management (CRM) follow-up tools. What’s more, virtual tours can reach large audiences by targeting a global market across a wide range of listing and social media sites.

At Vivid Productions, we know that 3D virtual tours can enable you to take your properties digital and global, and we’re excited to help. Our talented team uses high-quality, modern technology to capture tour footage that makes properties shine. Contact us today! We can’t wait to make virtual tours a not-so-virtual reality!